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The Vitamin Shoppe Exclusive Retailer Of CrossFit Games Partner Paleoethics
Innovative Clean Supplements Hit The Vitamin Shoppe Stores Nationwide

SECAUCUS, N.J., May 4, 2017 /PRNewswire/ -- The Vitamin Shoppe® (NYSE: VSI), an omni channel specialty retailer and manufacturer of nutritional products is pleased to announce that it is the exclusive retail partner for Paleoethics, a new and innovative line of high-performance supplements designed to help customers meet their health and fitness goals.

Since debuting in early 2016, Paleoethics has quickly gained interest around the world with its unique line of clean supplements made with only whole food ingredients, appealing to like-minded organizations such as CrossFit Inc., which named Paleoethics the official Sports Nutrition Sponsor of the CrossFit Games™.  As its name suggests, all Paleoethics products are paleo diet friendly and contain no added fillers, synthetics or preservatives for ease of digestibility, bioavailability and better overall health. Additionally, the entire line is free of eggs, gmo's, gluten, dairy, soy, added sugars, nuts and corn.

As a brand that strives to provide its customers with the best and most innovative products available, The Vitamin Shoppe stores and vitaminshoppe.com are proud to be the only specialty retailer to carry the complete Paleoethics range, which consists of eight all natural protein and recovery powders priced from $29.99 - $49.99. Products such as the Organic Super Greens powder, a potent nutritional formula made from certified organic greens, fruits, vegetables, herbs, antioxidants, and absolutely no fillers, represents the quality standard customers can expect from the Paleoethics line.

"We are thrilled to be the exclusive national retail partner for Paleoethics," said Doug Jones, Chief Merchandising Officer at The Vitamin Shoppe. "Launching true innovation that resonates with some of our best customers is a strategic goal of ours. We see a lot of value in Paleoethics' sponsorship of the CrossFit Games™, and look forward to partnering with them to become the destination for athletes nationwide to meet their supplementation needs."

Max Marion, Founder and President of Paleoethics, stated, "We are very excited about the partnership with The Vitamin Shoppe. Working with a powerful retailer gives us instant national coverage, which makes Paleoethics so easily accessible to consumers. Their highly knowledgeable staff is a true asset to spreading our message of a better way to supplement, and we're thrilled at the opportunity to work with them."

To learn more about Paleoethics, visit a Health Enthusiasts at your local The Vitamin Shoppe store or online at www.vitaminshoppe.com.

About the Vitamin Shoppe, Inc. (NYSE: VSI)

Vitamin Shoppe is a multi-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey.  In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids.  In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands.  The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com.  Follow the Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe.

SOURCE The Vitamin Shoppe

For further information: THE VITAMIN SHOPPE: Crystal Carroll I Sr. Public Relations Manager I crystal.carroll@vitaminshoppe.com

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